Havaianas

Challenge

During the COVID-19 pandemic, Havaianas Maroc was solely relying on E-commerce sales and needed a solid social media strategy to achieve their business goals during these unusual times. The brand also needed a rebranding with a local touch.

Solutions

An ongoing gifting influencer campaigns with local content creators and photographers to infuse a Moroccan touch to the brand

A sponsored influencer campaign focused on Reels totalling

An optimized Facebook ad strategy to increase sales and constitute solid custom audiences

An optimized Instagram ad strategy to increase followers

Using the latest Instagram features to increase reach and followers: Reels, story stickers…

Using Instagram highlights as website sections with swipe up links to increase conversions

An aesthetic feed mixing awareness, lifestyle and conversion posts with a Moroccan touch

Results

From 7000 followers to 45000 followers on Instagram in a year

500% increase in E-commerce sales

1.5 million reach on average per month

Regular organic mentions from influencers with the gifting campaigns