Challenge
During the COVID-19 pandemic, Havaianas Maroc was solely relying on E-commerce sales and needed a solid social media strategy to achieve their business goals during these unusual times. The brand also needed a rebranding with a local touch.
Solutions
An ongoing gifting influencer campaigns with local content creators and photographers to infuse a Moroccan touch to the brand
A sponsored influencer campaign focused on Reels totalling
An optimized Facebook ad strategy to increase sales and constitute solid custom audiences
An optimized Instagram ad strategy to increase followers
Using the latest Instagram features to increase reach and followers: Reels, story stickers…
Using Instagram highlights as website sections with swipe up links to increase conversions
An aesthetic feed mixing awareness, lifestyle and conversion posts with a Moroccan touch
Results
From 7000 followers to 45000 followers on Instagram in a year
500% increase in E-commerce sales
1.5 million reach on average per month
Regular organic mentions from influencers with the gifting campaigns
