Challenge:
Our mission was to position Hidden Craft as a beer expert and specialist in San Diego even if it’s not a brewery.
Solutions:
We created a series of educational content around beer on Instagram like “Brewer Of The Week”, where we highlight one of San Diego’s favorite breweries, or “Step Into The Brewery” where we document Hidden Craft’s team visits to local breweries.
Results:
Hidden Craft is now a relevant part of the beer community in San Diego and the content of the Beer series is regularly reposted by the breweries. Our beer experts are often invited to Instagram live sessions of recognized local craft beer pages.
