Accor Digital Campaign
Videography
Accor MEA was looking for new Marketing outlets after the COVID-19 pandemic to revive tourism. A great work of digital transformation has been undertaken on the pages of the social networks of their establishments.
Challenge:
To complement their content, Accor and its partners consulted us for new video formats that would express their brand values in a relevant way for a campaign around Moroccan terroir.
Solutions:
We recommended short storytelling formats that adapt to the trends of content consumption on social networks. We also suggested a mix of vertical editing and split-screen montage for optimized viewing on the telephone, a signature style of Kreed-ns.
Results:
The campaign was a great success in the local market, The client received high engagement on the produced videos. They also set up a video charter for future productions that adopt the recommendations proposed by Kreed-ns.
What We Did
- Direction
- DOP
- Post-Production