Accor Digital Campaign

Accor MEA was looking for new Marketing outlets after the COVID-19 pandemic to revive tourism. A great work of digital transformation has been undertaken on the pages of the social networks of their establishments.

Challenge:

To complement their content, Accor and its partners consulted us for new video formats that would express their brand values in a relevant way for a campaign around Moroccan terroir.

Solutions:

We recommended short storytelling formats that adapt to the trends of content consumption on social networks. We also suggested a mix of vertical editing and split-screen montage for optimized viewing on the telephone, a signature style of Kreed-ns. 

Results:

The campaign was a great success in the local market, The client received high engagement on the produced videos. They also set up a video charter for future productions that adopt the recommendations proposed by Kreed-ns.

What We Did

• Direction
• DOP
• Post-Production