Tahona SD is a gastronomic reference in San Diego that offers a refined Mexican cuisine and a wide selection of Mezcal. The Tahona Mezcalier also offers its customers Mezcal tasting experiences, to better know the culture and learn about the different methods of making this drink.
Challenge:
Our goal during Covid-19 was to transform their iconic mezcal tasting experience into a digital format and help the restaurant sell online mezcal kits to cover the losses due to the months of closing. Kreed-ns produced a teaser to promote this event, along with a social media campaign. We’ve also trained the team of the restaurant on the basis of phone videography, lighting, sound, and live streaming, so they can host live tastings in perfect autonomy. Additionally, we’ve provided them with an easy-to-use and compact mobile video production kit to improve the quality of the lives’ tastings.
Our goal during Covid-19 was to transform their iconic mezcal tasting experience into a digital format,
Solutions:
Our goal during Covid-19 was to transform their iconic mezcal tasting experience into a digital format and help the restaurant sell online mezcal kits to cover the losses due to the months of closing. Kreed-ns produced a teaser to promote this event, along with a social media campaign. We’ve also trained the team of the restaurant on the basis of phone videography, lighting, sound, and live streaming, so they can host live tastings in perfect autonomy. Additionally, we’ve provided them with an easy-to-use and compact mobile video production kit to improve the quality of the lives tastings.
Results:
The virtual Mezcal tasting kit had a huge success and is still sold out every month at Tahona SD to this day, even if the restrictions are over.
